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SUMMARY
Results-driven Amazon PPC and FBA professional with 5 years of
experience in driving revenue growth and maximizing profitability. Proven
track record of optimizing PPC campaigns and managing FBA operations to
achieve sales targets and enhance customer satisfaction. Strong analytical
skills, strategic mindset, and proficiency in leveraging Amazon Advertising
tools and the Seller Central platform
EXPERIENCE
PPC Manager
Nocs Provisions
NEY YORK, NY
Amazon PPC specialist
Developed and executed comprehensive Amazon PPC strategies for a diverse
portfolio of products, resulting in a 95% increase in overall sales and a 90%
reduction in ACoS
Conducted in-depth keyword research, leveraging both Amazon tools and
third-party software, to identify high-converting and low-competition
keywords
Created compelling ad copy and optimized product listings to maximize click-
through rates CTR and conversion rates
Monitored and adjusted bids, budgets, and campaign structures to achieve
optimal performance and meet targeted KPIs
Utilized Amazon Advertising reports and data analysis to identify trends,
opportunities, and areas for campaign optimization
Collaborated with the product team to provide recommendations for product
listing enhancements, including titles, bullet points, and product descriptions,
to improve search ranking and conversion
Implemented A/B testing for ad creatives, landing pages, and pricing strategies
to continuously improve campaign performance
Implemented A/B testing for ad creatives, landing pages, and pricing strategies
to continuously improve campaign performance
Managed FBA operations, overseeing inventory levels, inbound shipments, and
order fulfillment processes
Conducted regular audits of FBA inventory, resolving discrepancies and
maintaining inventory accuracy
Addressed customer inquiries, concerns, and feedback to ensure high levels of
customer satisfaction
Amazon FBA Specialist
Ignite Visibility
Grafton, WI
FBA Specialist
Managed end-to-end inventory operations for multiple product categories on
Amazon
Conducted extensive product research and identified high-potential products
for launch
Optimized product listings with keyword research, competitive analysis, and
enhanced brand content
Coordinated with vendors and freight forwarders for timely and cost-effective
shipping
Monitored daily sales, inventory levels, and product performance metrics
Implemented pricing strategies to maximize profitability and increase sales
STRENGTHS
Data-Driven Decision
Making
Utilized data analysis to
optimize campaigns, resulting
in a 20% increase in
conversions.
Team Collaboration
Collaborated with cross-
functional teams to create
effective ad campaigns and
deliver successful results.
Strategic Planning
Developed and implemented
successful PPC strategies for
various industries, resulting in
a 30% increase in ROI.
SKILLS
Amazon PPC Campaign
Management
Keyword Research and
Optimization
Bid Management and
Optimization
A/B Testing
Data Analysis and Reporting
Competitor Analysis
Amazon Brand Analytics
Proficiency in Excel
Strong Analytical Skills
Conversion Rate Optimization
ACHIEVEMENTS
Implementing
Conversion Tracking
Implemented conversion
tracking for a client, resulting
in a 40% increase in
conversions.
www.enhancv.com
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MUHAMMAD FURQAN
Experienced PPC Manager
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Dubai, UAE
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02/20************
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03/2019
2018 - 2022
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EXPERIENCE
Amazon PPC Specialist / Account
Manager
Diogenes
TEXAS, US
Creation of advertising campaigns on Amazon Sponsored Products,
Sponsored Brands, Sponsored
Display)
• Working with "Helium 10", "AMZ.one", "Sellerboard"
• Working with advertising reports in Excel;
• A step-by-step strategy for advertising companies;
• A / B testing of creatives;
• Daily analysis and optimization of advertising campaigns;
• Advanced advertising campaign optimization techniques;
As account manager
• Work with MS Office Excel, Google Docs, etc.)
• Keyword research Helium10, AmzOne)
• Creation of listings and their optimization
• Work with clients
• Calculation of product orders
• Search for new products
• Research of the products to identify best-selling variations (sizes, colors,
materials)
• Analyzes the products like ASIN rankings, ratings, customer
feedback/reviews, as well as product sales
Amazon Listing specialist
Goal Kick Sporting Goods
NEW YORK, NY
Create and optimize product listings on Amazon, including product
titles,descriptions, bullet points, images, and keywords
Conduct keyword research and competitive analysis to improve product
visibility and search rankings
Manage product categorization and attribute mapping to ensure accurate and
consistent listings across Amazon
Monitor and analyze product performance metrics, including sales, conversion
rates, click-through rates, and customer reviews
Identify and implement strategies to improve product performance, such as
promotions, sponsored ads, and A/B testing
Collaborate with cross-functional teams, including product development,
marketing, and customer service, to ensure a cohesive brand experience on
Amazon
Stay up-to-date with Amazon's policies and guidelines to ensure compliance
with best practices and
legal requirements
EDUCATION
B.B.A. in Business Management
University of formens Christan College
Lahore, Punjab
LANGUAGES
English
Native
Spanish
Beginner
ACHIEVEMENTS
Leading a Successful
Rebranding
Campaign
Led a successful rebranding
campaign for a client,
resulting in a 25% increase in
brand awareness.
CERTIFICATION
Amazon Sponsored Ads
Accreditation
Amazon Advertising
HubSpot Inbound
Marketing Certification
HubSpot Academy
Amazon Brand Analytics
Certification
Amazon Advertising
Amazon DSP
Certification
Amazon Advertising
AWARDS
Top Performer
Best PPC Campaign
Amazon Advertising
Excellence Award
Advertising
Performance Award
ADDITIONAL SKILLS
Amazon Attribution
Data Analysis and Reporting
Strong Analytical Skills
Strong Communication Skills
Time Management and
Prioritization
www.enhancv.com