IRYNA *********

MARKETING DIRECTOR

«PROSPECTS UKRAINE» loyalty & digital marketing company, 2019 - present

Project Manager
•

The development and implementation of all project stages (from initiation to closing,

including budgeting and reporting) and their day-to-day management.

•

The selection of optimal teams and contractors for different types of project.

•

The monitoring and improving KPI - customer loyalty, financial indicators.

Fields:

Digital Marketing support. Creating, implementing, maintaining and analyzing promo

campaigns on the client's social media platforms. The development of key visuals,

organisation of mass mailing campaigns, premium awards and accompaniment of the winners

(remote teamwork with designer, IT department, finance department).

Loyalty program outreach. The preparation of new proposals for the electronic catalog

(Mastercard).

The implementation of individual

sales strategies. Customer journey mapping creation.

Producing electronic catalogs, making custom scripts for calls.

Marketing activity. BTL activity. The creation of special brochures, organisation of events,

development of gift funds and other requests. Participating and winning in the competitions

(charity and image events).

Clients: Mastercard, Alfa-bank, Ukrsibbank, Kievstar, Nova Poshta

Achievements: More than 200 marketing projects have been successfully completed. The client

portfolio is expanding.

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Iryna ********* (http://www.linkedin.com/in/iryna-*********-236177a7)

SKILLS AND EXPERTISE

•

11 years of experience in a project

management role. The responsibilities

include

activity in digital marketing,

sales strategy implementation, loyalty

program management, event

marketing, charity support organisation.

•

10 years of experience in the banking

finance sector.

•

Excellent IT skills, fully competent

in using Microsoft Word, Excel,

Outlook, PowerPoint.

EMPLOYMENT HISTORY

•

An active user of

AI for process 

optimization and improvement.

•

Higher master's education.

•

Willingness to take 

responsibility for the results.

EXPERIENCE

•

Proactive life attitude and 

excellent communication skills.

•

Creating long-term relationships with 

clients by increasing customer service 

and attracting new clients. Providing 

individual customer service.

•

Finding a balance between the 

client's and the company's 

interests.

•

Developing and overseeing a 

project team to attain 

project objectives.

•

Implementation of optimal 

solutions in budgeting and 

work processes.

•

Emotional intelligence.

•

Conducting full-cycle of Marketing & 

Sales projects (tender bidding, 

planning, implementation, reporting)

•

Suggesting and using the channels of 

communication and tools, that are 

most effective based for the 

industry.

«UNBREAKABLE UKRAINE» charity foundation, Warsaw, 2022 (Part-time work)

The development of a plan to raise funds and other assets.

Implementation of a strategy for obtaining sponsorship using digital tools:
•

The analysis and determination of additional sources of funding. 

•

The process of finding potential partners. Mapping of external stakeholders: foundations, 

companies, state and political bodies, mass media.

•

Advertising content formation.

•

Mailings and other tools of communication.

The management of day-to-day operations of the project using Bloomerang CRM.

The responsibility of reporting and supporting services. Collaborating to promote information.
Participation in projects to order (B2B, B2C), 2018 – 2019

Freelancer 

Participation in the organisation of events involving 70 to 2000 participants. 
•

The process of hiring and overseeing contractors.

•

The creation and monitoring of project roadmaps.

•

The procurement and provision of all stages of the project.

•

Photography planning and execution. Providing the project with printed materials.

•

Work on location prior to, during, and subsequent to the event.

•

Preparation of the project budgets.

Types of projects: National medical forum (2000 participants); representation of brands in the 

Ukraine (VIP event, 60 participants); BTL activity for a telephone company (tour in six cities; 

from 600 to 5000 participants); educational trainings. 

«CONFORM SERVICE», 2016 - 2018

Commercial Director

Organisation of forums, congresses, and conferences for medical sector; attraction of medical 

personnel in sponsorship programs.
•

Development of programs for participation of sponsors (pharmaceutical companies).

•

Management of day-to-day operations of the company.

•

Contracts negotiation, drafting and closing.

•

Approval of the working group, selection of contractors.

•

Reporting to shareholders, clients and sponsors.

•

Control and monitoring of achievement of event objectives.

Clients: Bayer, Sanofi, AstraZeneca, Pfizer, Arterium, Takeda

Banking finance sector (ING Bank, UniCredit Bank, Ukrsibbank), 2003 - 2016

Accountant

QUALIFICATIONS AND TRAINING

City Business School, Management of organisation, MINI-MBA Professional program in 2014

Kyiv National Economic University. Master in Finance in 2003

Language proficiency: 

English (B2), Ukrainian; cross-cultural awareness

HOBBIES AND INTERESTS

Opening innovations in Marketing. Looking for new ideas and trends in advertising.

Organising charity events, meeting new people. Active lifestyle, practicing yoga.