Oleg
Резюме CEO
29 августа 2020 г.Киев
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******** Oleg
Amazon PL
COO / CMO / Account Management
From: Kyiv, Ukraine Photo: |
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WHAT I OFFER:
IMPLEMENTATION
Analyze ideas and methods offered by CEO and convert them into working processes with proper prioritization:
IDEA -> PROCESS SETUP -> RESULT -> ANALYSIS -> IMPROVEMENTS & ADJUSTMENTS -> FINALIZED FLOW TASK MANAGEMENT
To set up workflows (analyze existing and improve if needed) and organize effective task management and reporting system,
BUSINESS ANALYTICS: company / departments / products metrics analysis and performance improvement
TEAM MANAGEMENT and KPIs
- hire new employees
- manage and guide existing team (in-office and remotely working) and elaborate and track KPIs across following Departments:
- Account (marketplaces) operations,
- Finance and Logistics,
- Marketing,
- Customer support,
- Design,
- Social media.
PERSONAL SKILLS:
- Strong Analytical Skills,
- Proactive Approach,
- Problem Solving Mindset,
- Team/Task Management Skills,
- Highly Adaptive
Work Experience
STEALTHO (https://stealtho.store/) (office products)
Amazon Advertising manager
May 2019 – Present.
Marketplace – USA / CA / JP
Responsibilities:
Keyword research
Listing optimization (SEO). Recommendation on other listing improvements (images, storefront, EBC).
Develop ad strategies. Launch the campaigns.
Launch the testing campaigns. Test the newest types of the campaigns
Creating video / Copies for Sponsored Brands Campaigns.
Maintain all campaigns - Daily / weekly / monthly metrics, budget monitoring.
Keep campaigns at pre-determined metrics ACoS, Spend, CTR & optimization.
The keyword rank monitoring / maintaining.
Monitoring competitors’ activity.
Promotion, coupons, ERP.
Work with the team on developing new products, ideas.
Freelance
Account / PPC manager (Amazon) for other clients.
2018 – Present.
Marketplace – USA.
Responsibilities:
Keyword research.
Listing optimization (SEO). Recommendation on other listing improvements (images, storefront, EBC).
Launch / Maintain Campaigns.
Monitoring all campaigns - Daily / weekly / monthly metrics, budget monitoring.
Keep campaigns at pre-determined metrics ACoS, Spend, CTR & optimization.
The keyword rank monitoring / maintaining.
Hire designers, photographers, copywriters, when needed
Couching the owner.
NATURALLY KIDS (toys) (https://www.amazon.com/stores/Naturally+Kids%E2%84%A2+%E2%80%94+unique+kids%27+gifts/page/9E260458-EA1A-4742-B7FA-A42459F45F8B?ref_=ast_bln)
Partner / Amazon PPC manager
2019 - present
Marketplace – USA.
Responsibilities:
Keyword research
Listing creation optimization (SEO).
Photoset – tasks for the photographers.
Design – tasks for the designers.
Recommendation on other listing changes (images, storefront, EBC) – according to the buyers’ feedbacks.
SMM – maintain FB group
Create / Maintain Campaigns.
Launch the testing campaigns. Test the newest types of the campaigns
Maintain all campaigns - Daily / weekly / monthly metrics, budget monitoring.
Everyday operations.
Working on new products and opportunities.
Consulting of the team, owners.
ACOS-PRO PPC AGENCY
AMS ad manager
2018 - 2020
Marketplace – USA
Responsibilities:
Keyword research and selection.
STR Analytics.
Creating Campaigns - Headline Ad / Product Display Ad (AMS).
Creating Sponsored Brands campaigns (Seller central).
Monitoring performance of the campaigns.
Bid optimization.
Recommendation on listing improvements (images, storefront, EBC).
URBAN EXTREME (electronics)
Amazon PPC manager / Amazon Account Manager
2019 (June – December)
Marketplace – USA / CA / UK / DE / IT / FR.
Responsibilities:
PPC
Keyword research
Listing optimization (SEO). Recommendation on other listing improvements (images, storefront, EBC).
Create / Maintain Campaigns
Launch the testing campaigns. Test the newest types of the campaigns
Maintain all campaigns - Daily / weekly / monthly metrics, budget monitoring.
Keep campaigns at pre-determined metrics ACoS, Spend, CTR & optimization.
The keyword rank monitoring / maintaining.
Monitoring competitors’ activity.
Promotion, coupons.
Account
Urgent listing optimization (texts, images).
Create, improving EBC
Work on improving the review number
Hire designers, when needed
Couching the owner
KARMA SOLUTION (garden)
Amazon PPC manager.
2019(June – December).
Marketplace – USA / CA / UK.
Responsibilities:
Keyword research.
Listing optimization (SEO). Recommendation on other listing improvements (images, storefront, EBC).
Create / Maintain Campaigns.
Launch the testing campaigns. Test the newest types of the campaigns.
Maintain all campaigns - Daily / weekly / monthly metrics, budget monitoring.
Keep campaigns at pre-determined metrics ACoS, Spend, CTR & optimization.
The keyword rank monitoring / maintaining.
SEO optimization.
TRIBOO (travel cases / fashion)
Consulting / Content creator
2019 (September-December).
Marketplace – USA / IT.
Responsibilities:
Keyword research.
Listing creation.
EBC sketches.
Suggestions on the next steps.
2 Private Label
Amazon seller.
November 2016 – Present.
USA / CA / AU.
Established 2 brands (trade marks) - 2 product ranges
Product category: Sports/Outdoor
Full chain of the work.
Product research.
Manufacturing.
Logistics.
Content creation - photo/design/video, SEO-texts.
Advertising.
Branding.
Customer support.
PPC, Sponsored brands Ads, Facebook Ad.
Promotions. Marketing activities.
Current workflow.
Additional Skills & Experience
Alibaba
Walmart
eBay
Video editing FinalCut Pro
Media Holding Western EUROPE
Creative сopywriter
December 2003 – Present.
Responsibilities:
Radio scripts,
Articles
Indoor radio spots
ATL BTL B2B Copywriter Freelance
Since 2004
Articles, news, press releases, content, e-mail marketing
Indoor-Media
TV commercials,
Web content
E-mail marketing campaigns
Landing pages
Direct-mails (B2B).