Резюме PPC manager

Yaroslav *******

Contact

Address
Obolonskiy avenue, 16b

Phone
Показать контакты

Email
***********************

Additional Skills

• Google Ads, Facebook Ads,
Yandex, Bing, MyTarget, teaser
networks, pop-ups, DSP, push
notifications;
• Google Analytics, Appsflyer,
Fabric, custom reports in Excel;
• Basic Python, Django and SQL
knowledge
• Basic Data Science
• Proficient in regular expressions
• Junior ASO specialist

Professional Summary

I have been working as a traffic acquisition and analytics specialist for
many years and want to keep doing my job.

Work Experience

Jun 2016 - Present

Dating Project, Kyiv
Traffic acquisition and Analytics specialist
At my disposal are all possible paid traffic sources that can bring users to
our projects within designated KPIs. Those are Facebook ads, Google ads,
Yandex, Bing, teaser networks, native formats, DSP and push notifications.
Mostly I spend my time analyzing the traffic through Google Analytics,
Appsflyer, Fabric, in-house analytics and create custom reports with graphs
in Google Sheets. This helps me to quickly cut off ineffective targetings, ad
creatives or even traffic sources.

Mar ***************

Classifieds project, Kyiv
Traffic acquisition Specialist
My main responsibility was to manage Google ads, Yandex, MyTarget and
Facebook Campaigns. Occasionally we launched pop up advertisements
but ceased to do that due to a lot of work creating white lists with a
mediocre outcome.
Initially, we promoted web projects but eventually relegated all efforts in
growing our apps.
Occasionally I created various banners and HTML5 creatives using
PhotoShop/ Google Web Designer.
Hired translators in target markets.
My other responsibilities: competitor's research, ad reports, optimization
plans, growth hacks ideas generation.
Targeted countries: Nepal, Afghanistan, Kyrgyzstan, Azerbaijan, Greece,
Czech, Serbia, England.
We had achieved great results:
• brought a lot of good quality WEB traffic with a 1 cent per click
• achieved 30% more conversions with 20% less budget
• attracted hundreds of installs per day ********* cents each;
• combined online and offline marketing activities with a 20%-30% boost
in efficiency in comparison with how they worked separately.

Oct ***************

Side work, remotely
Internet-marketing specialist
Every so often I took side works and seasonal projects in many
miscellaneous spheres: banking, insurance, online tools, travel, e-
commerce.
Tried myself in various project so now I'm sure that it always requires hard
work to attain marvelous results.

Jan ***************

Flirchi(dating), Kyiv
Traffic manager
It was a dating project oriented on Russian speaking countries with high
budgets on marketing.
The daily budget was $2500 with the CPA limit is $0.2 per each
registration.

I had spent lots of time on research and tests and at long last, managed to
bring 15000 - 18000 user registrations daily within the demanded CPA limit.
Google Ads and Social ads drove most of the results.

Education

2007 - 2012

Univercity of Ukraine, remote education
Specialist degree.

2019

ASOdesk
ASO online training

2019

ITEA, Kyiv
• Django
• Data Science on Python
• Basics of Data Science

2018

Main Academy, Kyiv
A 4-month intensive course where I learned Python from scratch.

Languages

Russian

— Native

Ukrainian

— Native

English

— Advanced