Резюме Marketing

linkedin.com/in/alexey*******

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ALEXEY *******

Ready to relocate

AsiaFinance Group (Fintech) - India
Head of Marketing

Development of a marketing strategy based on research of the existing customer base, product
value propositions, and market analysis to improve brand awareness and increase sales and
revenue.
Development of advertising strategy in Google, Facebook, and Twitter with the lowest customer
acquisition cost on the market.
Launched an omnichannel communication strategy focused on the retention of new and
repeated customers, achieving of 83% retention rate.
App Store Optimization that brings 103% improvement in Organic traffic.
Created a network of 24 top Indian affiliate partners which provided the company with a
continuous stream of new customers.
Prepared and launched an outdoor advertising campaign in India, fully remote.

APRIL ****************** ( ******** MONTHS )

P R O F E S S I O N A L E X P E R I E N C E

Chief Marketing Officer

Ukraine, Kyiv

Highly qualified Chief Marketing Officer with seven years of experience effectively building brands,
achieving business goals, and managing teams. Experienced specialist in developing marketing
strategies from scratch. Adept in using all digital marketing instruments and platforms to increase
customer base and company profitability. Exceptional strategist researching new markets and
target audiences to develop long-term strategies, objectives, and marketing executive plans.
Thanks to my experience and knowledge, I will take the future company to the next level

P R O F I L E

S K I L L S

Marketing Strategy Development
Budget Management
Digital Marketing

Project Management
Team Leadership
Market Research

Social Media Management
Community Relations
Brand Management

Web3 Jobs (Web3) - Worldwide
Chief Marketing Officer

Development of the overall GTM strategy based on marketing analysis.
Creating the Account-Based Marketing strategy with the TOP 100 crypto companies in focus.
Launching SEO and Paid traffic channels activity.
Complete Airdrop with g**************** followers.
Development of the Web3 Education program to help people get into Web3 company and
improve their skills.

JUNE ********************* ( 4 MONTHS )

Marketing Executive - WebPromoExperst,
2019
Strategy, Brand & Communication - SKVOT,
2020
Commercials Ads - SKVOT, 2020
Project management - International Business
School, 2020
 

Cannes, Young Lions Marketers Competition,
2020 - Shortlist

Master, Finance / Banking
East Ukrainian National University, 2011

Courses

Competitions

E D U C A T I O N

English - Professional
Ukrainian, Russian - Native
French - Elementary

L A N G U A G E S

Trello, Google analytics, Google
Ads, Apptweak, AppsFLyer,
Similarweb, Ahrefs, Serpstat,
Facebook Business manager,
Affise, Keynote, Powerpoint,
Creatio, Hotjar, Figma,
Esputnik, Stripo, Slack, Google
My Business, etc.

T E C H S K I L L S

Youmo (Fintech) - Ukraine
Founder

SEPTEMBER ***************** ( ******** MONTHS )

launched a debt relief startup for private borrowers of financial companies and banks.
Created a financial model that benefited both the borrower and the lender and, in turn, positively
affected government services.
United the leaders of all financial companies to work on this project.
Received an investment in the seed round for the development of the CRM system and
marketing activities
Developed and implemented a digital marketing and PR strategy for brand awareness.
Created a team led by the CEO.

F O U N D E R E X P E R I E N C E

Was responsible for all marketing activities in a group of Fintech companies (three brands in the
consumer finance segment).
Successful planning and management of the company's budget to achieve business goals and
positive EBITDA. The average annual budget was $1,2 million.
Managed an in-house team of 10 specialists: Paid traffic manager, Affiliate manager, PR
specialist, SEO team, SMM manager, BA analyst, Designer, and Copywriter. 
Regular analysis of the consumer finance market to identify new channels for attracting
customers and innovations in the provision of services.
Developed a digital and communication marketing strategy for each brand according to
product values and marketing positioning.
Developed an effective go-to-market strategy that allows reaching the break-even point in the
first six months and attracts the next round of investment.

Topcredit, Oncredit, Groshivsim (Fintech) - Ukraine
Chief Marketing Officer

JANUARY ***************** ( ********* MONTHS )