Резюме Marketing

***** Golshannia

Viacheslava Lypynskoho street, 9, Ap.*************0, Ukraine

Mob: **************

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PROFILE

A self-motivated person with a solid education foundation in Marketing, International Business and Management
having studied both in Malaysia and United Kingdom. I have good adaptation towards other cultures and nationalities.
A great team player and tend to get along with others quickly. Having significantly developed my communication
skills, I took that as an advantage to contribute my skills and present my creative ideas in a professional manner
during both the education and working environment.

EDUCATION AND QUALIFICATIONS

University of Bradford - (AACSB, EQUIS, AMBA, Triple Accreditation), United Kingdom

Sept 2016 – July 2018

MSc Management and International Business

Dissertation:

“

Tesla marketing communication strategies outside the USA: a comparison between Australian and

Japanese market”.
Relevant Modules: International Marketing, Marketing and Planning Strategy, International Business Strategy,
Operations Management

Victoria University (Melbourne), Kuala Lumpur/Malaysia

Feb 2012 – June 2016

BSc Marketing

Relevant Modules: Marketing, Marketing Planning and Strategy, Integrated Marketing Research, Consumer Behaviour

Canadian International Matriculation Programme, Kuala Lumpur/Malaysia June 2011 – Dec 2012
Ontario Secondary School diploma
Relevant Modules:Business Management, Economic Principles

EMPLOYMENT AND WORK EXPERIENCE
Frogwares

, Kyiv/Ukraine

Nov 2019 – Feb 2020

Digital Marketing Manager: My responsibility in this position were as follows:
• Manage promotion of digital marketing activities on social media, YouTube via sponsored posts, dark posts, and
cooperation with targeted communities in accordance with the established sales funnel. 
• Utilize a variety of digital marketing tools such as Facebook Ads Manager, Google Keyword Planner and Pixel 
tracking to pinpoint target audiences for promotional campaigns. 
• Explore and utilize advertising tools provided by digital storefronts such as Steam, GOG, PS Store etc 
• Adjust and optimize digital campaigns in accordance with internal KPIs and relevant metrics, including CPM, CTR, 
CPA, LTV etc. 
• Monitor the impact of digital advertisement on sales and suggest steps to improve campaign performance if 
necessary. 
• Guide the development of creative for all digital campaigns. Use split tests and A/B tests to narrow down best 
performing assets. 
• Manage promotion of digital marketing activities through the Google monetizing ecosystem if required. 
• Set up email marketing campaigns via MailChimp or a similar service if required. 
• Help organize and promote Frogwares’ games at international events as needed. 
 
IPO Candy (Initial Public offering), Ukraine (Headquartered in U.S.) 

Dec 2018 – June 2019 

Digital Marketing Manager: As the sole team member, I was responsible to look after IPO Candy's social media such 
as LinkedIn, Twitter and Facebook. The goal is to improve their online presence and branding, as well as to increase 
awareness of the company in general.
Tasks include:
 • Creating relevant content and posting them on social media on a daily basis 
 • Identifying IPO Candy's competitors and track their social media activity
 • Look up for new IPOs entering the market and doing research about those company 
 
 
 

 
English4All in Leeds (Non-Profit Organization), United Kingdom April 2017 – Oct 2017 
Social Media Manager: Responsible for managing English4All’s social media (Facebook and Instagram) to increase 
awareness of the organization. 
Tasks include: Searching for related content to English language such as famous British quotes and metaphors and 
posting them on the organization’s social media daily and attracting potential students and raising awareness towards 
the English4All. Also, to inform the students of the monthly organized social events that were to be held every 
weekend. 
 
T.G.I Friday’s, Kuala Lumpur/Malaysia 

July 2016 – Sept 2016

Appointed as an SPG (Smile Person Greeter): Role included taking reservations on telephone calls or in person, and 
handling table reservation tasks. Greeting the guests in a world-class manner at the entrance. Furthermore, escorting 
the guests and presenting them the menu along with any promotions that the restaurant had to offer. 
 
H&M retail, Kuala Lumpur/Malaysia 

July 2014 – Sept 2014 

Cashier and customer support: A quite straightforward job where I had to help customers to purchase their items at 
the cashier counter. I would also assist other staff in organizing the clothes that were misplaced or were dropped on 
the floor to put them in the right place during the hours were there were only a few customers in the shop. 

VOLUNTARY WORK EXPERIENCE 

English4All in Leeds (Non-Profit Organization), United Kingdom 

April 2017 – Oct 2017

English teacher and assistant: I would voluntarily go to English4All in during weekends in Leeds in order to assist the 
English teachers regarding the classroom activities such as guiding the students if they had any questions or needed 
help on certain tasks. 
 
Canadian International Matriculation Programme (College), Malaysia Aug 2011 – Dec 2011 
Assistant to head of department: As part of the compulsory community service in Malaysia, I decided to assist my 
university’s head of department regarding the office tasks. Some tasks included organizing the student’s folders, 
double checking the calendar for specific events and proof-reading important letters before being handed to others.  
 
Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, Petaling Jaya/Malaysia 

March 2011

Participation in a charitable fundraiser as part of the Business Leadership Management Fundamentals class at C.I.M.P, 
the proceeds of RM2500 ($640) were donated to the organization of disabled and children’s home in Petaling Jaya. 
Showing our successful management and entrepreneurial skills, we created and sold distinctive products during a 2- 
day event to Sunway students and staff. 
 

KEY TRANSFERABLE SKILLS

• Microsoft Office Tools (Word, PowerPoint, Excel) 
• Teamwork – I enjoy the whole process of working and supporting each other effectively in a team. 
• Willingness to learn/adaptability – I consider myself a “fast learner” successfully adapting to new situations 

and enjoy learning new things. Having studied both in Malaysia and the United Kingdom, I’ve experienced 
different cultural environments and I find that truly fascinating. 

• Creative and Critical Thinking – Often tend to come up with creative solutions for problems and that has 

been proven during our team projects where I as the team leader made effective solutions. 

• Networking – I’ve met and connected with many great friends from all over the world who share common 

goals towards international business, especially from Asian nations. 

• Communication – I developed this skill by giving various presentations and pitches during my studies, 

significantly improving my English in general.

LEISURE INTERESTS 

• Managing my facebook Mercedes vs BMW fan page since 2013: https://www.facebook.com/BENZvBMW/ 
• Sports, Travelling, Motivation Books, Automotive Enthusiast, Tech Geek 

 
 
REFEREES 

Sergey Oganesyan – Marketing Team Lead at Frogwares 
I am writing this letter to recommend ***** Golshannia to the position of digital marketing manager and as well as 
brand manager. I believe that he shall be a perfect candidate for both postions. 
***** was working at Frogwares as digital marketing manager under my supervision. He is very passionate at work and 
he is a quick learner. He is willing to take over new challenges and responsibilities. There were some cases during our 
busy period where we needed an extra hand in some of our major marketing tasks, and ***** willingly volunteered to 
take over. He had quite a remarkable performance with lots of creative ideas to promote our company’s image and 
impressed us all. 
I am totally confident that ***** shall become a highly valuable asset to any company like he was to ours. Please feel 
free to contact me if you’d like additional information. You can find me on Linkedin in the link below: 

https://ua.linkedin.com/in/sergey-oganesyan-6838b1165  (https://ua.linkedin.com/in/sergey-oganesyan-6838b1165)

 
 
Kris Tuttle – Founder of IPO Candy (Equity Research Specialist & Entrepreneur) 

“***** came on board to help us with our digital marketing efforts at IPO Candy. He did a great job right off the bat by 
getting fresh daily content into multiple social channels. He was able to work autonomously and take direction which 
was provided typically via a weekly Zoom video call on Fridays. He learns quickly and can deploy new projects right 
away. I'd recommend ***** to anyone wanting to be more successful in digital marketing, particularly with respect to 
the main social platforms.”