Резюме .NET

Професійні навички

• Business
• CIPA
• Communication skills
• Design
• English
• English Advanced
• Excel
• Git
• HR
• Lua
• Management
• Power Point
• Russian
• Sales
• Spanish
• Strategy
• Support
• Ukrainian
• Research

• NET

Початковий текст

Mob: ****************

E-mail: Показати контакти (mailto: Показати контакти )

Skype: marina.*********

Location: Kyiv, Ukraine

Relocation: not ready

Business trips: yes

LN: https://www.linkedin.com/in/marina-*********-038a3384/ (https://www.linkedin.com/in/marina-*********-038a3384/)

Position: Brand Manager

Skills Personal Skills

brand development strategy decision-making skills

market and competitor analysis solve problems

preparation of brand development activities attention to details

brand awareness work flexibility

brand positioning, POS work in a dynamic environment

price monitoring/ pricing strong communication skills

product portfolio management advanced Spanish

launch of new products advanced English

managing of A&P budget Excel, Word, Power Point

analysis of brand performance data PharmXplorer, BusinessObject, SAP, 1C

brand profitability

Aug2019 – now Freelance, Part-time marketing projects, Kyiv, Ukraine

Mar2019 - Jun2019 Delta Medical

Product Manager TM «Kuchikoo» and TM «Zest»

• Analysis of the situation and research of the target market of products.

• Sales volumes forecasting, development and implementation of sales strategies.

• Full and independent product line positioning.

• Development of the communication and promotion strategy for the products of portfolio.

• Marketing budget management.

• Evaluation of the effectiveness of the chosen strategy and specific promotional actions.

Achievements

• New products training for sales team

• Annual strategy preparation for new product

• Organization of participation in Family Day Event with presentation of full line of TM “Kuchikoo”

• Participation in the creation and shooting processes promotional video

• updated protocol of product layout (planogramma)

• creation of descriptions and product cards for the online store

• publication of an advertising article in a specialized magazine

Jan2018 – Jan2019 IDS Akva Service TM “Alyaska”, TM “Morshiyska”

Brand Manager

• Brand management and activation, participation in strategic planning and strategy implementation.

• Product: water in ************ l - home office delivery business

• Client base development: attraction, retention, life-time value management.

• Loyalty program management.

• Creation and implementation of the activities for customers.

• Development of the partnership programs.

• Evaluation of marketing programs effectiveness.

• Management of marketing budget.

Achievements

• Evaluation of efficiency and cost of partnership programs followed by update.

• Update of activities for customers.

• Creation of subscription model.

• Participation in repositioning process

Feb2006 – Dec2017 Unilever Ukraine

Food Solutions Marketing Manager Ukraine (HoReCa)

• Drive growth for the MCO through: Customer journeys from profiling to getting the sale, focus on the digital.

• Perfect execution of the MCO marketing and sales activity plan.

• Assure implementation of Marketing agenda

• Execute the integrated marketing-sales plan.

• Support CD with the execution of the sales activity plan.

• Track customer performance and support CD with developing and implementing corrective actions.

• Customer marketing and digital conversion: Design and implement simple journeys that get the sale.

• Ensure that digital is at the heart of all customer journeys.

• Always-on 80/20 content plan for all relevant customer groups.

• Deploy and amplify big activation ideas.

• Adapt and adopt Brand Experience Toolkits.

• Execute Perfect Launch with CD.

• Trade marketing: Support the operator marketing teams with designing and implementing simple customer journeys that get the sale.

• Execute the trade activity plan.

• Drive perfect store (on-line and off-line)

• Build engagement for all key activities

• 2015-2017 Position: Food Solutions Distributor Account Manager Ukraine and Belarus (HoReCa)

• 2008-2015 Position: Food Solutions Marketing Executive (HoReCa)

• 2007-2007 Position: Food Solutions Coordinator

• 2006-2007 Position: Trade Marketing Coordinator

Achievements

• Full update of products portfolio in Ukraine. Search and replace of all products produced in Russia to analogues from Europe. Margin-based pricing.

• Creation of products catalogue, selling stories and trainings for sales team.

• Launch of new portfolio to partners and customers.

• Conducting of trainings, promotional events, participation in specialized exhibitions.

2003 – 2006 Wrigley Ukraine

Assistant to Sales Finance Analyst

DEVELOPMENT

2019 Digital Marketing Manager Program, MBI Academy Kyiv

2019 Pro Business School. Marketing PRO. System Course.

2016 Active Sales (Moscow)

2016. Studying of Sales Technique "Sales leader", Successful Negotiations (Moscow)

2004 – 2006 National Aviation University, Kyiv, Ukraine, Manager of Organization

1995 – 2000 Kyiv State Linguistic University, Spanish and English Language Philology

LANGUAGES

Ukrainian – Native

Russian – Native

English – Advanced
Spanish – Advanced