Profile Key Skills | An enthusiastic and hard working digital marketing individual, who has got outstanding marketing instincts, an innovative spirit, strong leadership skills, and a profound commitment to organizational growth. Proven track record of productivity and diversity. Well regarded by peers and managers for resourceful problem-solving abilities, team-playing mind-set, now looking forward to make a significant contribution within online marketing. Key Competency areas are : PPC,Search Engine Marketing Strategies (Online Marketing Planning) | Expertise in Google adwords (Search ,GDN ,Youtube advert campaigns) | Wap/Mobile campaigns optimization | Keyword mining, extraction analysis (Bid optimization ) | Knowledge of Google Shopping campaigns | SEO (On-page/Off-page optimization strategies) | Expertise in Native ads | SEO Audits | Experience with DSPs (Voluum Dsp) |
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Professional Experience | 2006-2008 University of Greenwich (London,UK) Subjects:, Marketing Communication Mgt., Strategic Brand Mgt. Investigating Marketing Dynamics, International Marketing, Persuasion and Influence, etc. Freelancer Aug 2018 --- Present (Karachi) PPC Specialist (Ecommerce) (Adwords Search + Shopping + Bing) Responsible for running and managing Google Shopping and Google Dynamic ads campaign for ecommerce website. Prepared product feeds for Google Ads campaigns. Day-to-day management of a portfolio of PPC, across multiple brands and search engines. Keyword and budget planning on new campaigns, as well as analyzing existing campaigns and working alongside the marketing team to implement changes. Creation of new ad copy to inspire good click-through-rates across Search.
Youtube Advertising Specialist (Youtube) Developing and managing Youtube advertising campaigns for different clients, to drive traffic to client’s websites. Campaign building, optimisation and management across Youtube. Delivering performance across core campaign KPIs Proactively researching channels and identifying areas for growth and optimization. Producing periodic metric reports to evaluate the effectiveness of all digital marketing campaigns.
Media.net March ****************** (Dubai, UAE) SEM Manager (Google Ads Search + Display) Responsible for conceptualizing, planning and managing Google Ads campaigns for price comparison websites. Hands on experience on working on Top tier search engines i.e Google Ads Search and Display – analytics and reporting dashboard, ,etcetc . Campaign rollout and optimization, including KW research, copy writing and trafficking.
Daily spend management that align with monthly targets and budgets. Proficient in using Excel, including pivot tables, charts and formulae etc etc. Develop strong working relationships with search engines and technology suppliers Collaborate with other relevant departments including tech, designers,developers, to run the operations smoothly.
First Screen(Mobitrans)April *************** (Dubai, UAE) Mobile-Digital Marketing Analyst Wap/Mobile Management and analysis of campaigns across multiple countries in the including (Netherlands,Switzerland,Singapore, Malaysia, , Pakistan,Australia, ) Conceptualize and execute CPC, CPM , CPA and DCPC campaigns Conversion analysis on IP & Device stats
Getting traffic from major ad networks and online portals ,including,inmobi,GoogleAdwords,vServ,Slimspots,Propellerads,Buzzcity etc).
Analysis for ARPU prediction Creating media plans and ARPU calculation for every campaign based on performance. Market research & data analysis Optimize campaigns for better profitability and higher profit margins Competitor analysis , Product performance analysis , Marketing communications / strategy Landing Page and Conversion Optimization Successful usage and allocation of six figure Marketing budgets (USD) Maintain product and services road-maps for products like Mozook , games, and Babelbay subscription based services. Participate in the feasibility assessment of new products and services to be launched, collaborating in the detailed product specifications and business cases creation. Monitoring and analyzing competitors and market trends. Closely working with designing and technical team to implement different strategies for user based services.
Clicksco Aug *************** (Dubai,UAE) SEM Analyst (PPC ,Google Ads,Bing) Responsible for planning , managing and strategizing PPC campaigns for Price Comparison and ecommerce business model. Mainly worked on CPS, CPA business models and was involved in conceptualizing and executing funnel optimization. Planning, managing and optimizing affiliate strategy and campaigns. Working alongside the Sales and Marketing Director to define the affiliate strategy ensuring it is aligned with the marketing strategy to deliver maximum business growth and profitability. Liaison with experts from other teams including, tech ,affiliates, natural search and display
Tradekey.com (B2B portal) April *************** (KARACHI) SEM EXECUTIVE (PPC ,Google ADS) Creating complete Search Engine Marketing strategy for In-House Projects, taking into consideration the marketing objectives, current positioning in their online sector, usability and design issues, and any technological constraints. Plan, manage, prepare and implement strategy including keyword research, search engine advertising, etc.
i3Media Sep **************** SEARCH MARKETING EXECUTIVE:- SEO Understanding Clients' marketing objectives and fully analyzing their online sector and competitors. Support the management of copywriters and help with proof reading Provide support to SEO Specialist and Head of SEO Working with the product team to ensure alterations to copy are accurate and changed immediately. Develop unique and targeted content on specific topics for backlinking. Responsible for inside out technical analysis of client’s websites. Provide competitor and gap analysis and identify potential high value links. Attainment of relevant, quality links including the use of blogs, forums, directories, other social media platforms. Review of link building status on a quarterly basis and rankings on a weekly/monthly basis.
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Training Interests Skills and activities | SEO (SEARCH ENGINE OPTIMIZATION) Knowledge of online marketing SEO, pay per click,SEM, Computer proficiency, ability to work on business softwares like MS WORD, EXCEL,PPT,OUTLOOK, etc. An active member of university’s marketing society of student council. The best player of my school’s cricket team. To collect information about anything in which I feel interest, through newspapers, Internet and magazines etc. Socializing, meeting with others, listening music. Great interpersonal, and communication skills.
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