Objective | | Successful and dynamic work history in Digital Marketing. Google Ads Certified with proficient skills and experience in paid and organic search, lead generation, analytics, social media display advertising (Facebook and Instagram), email marketing, landing page optimization, and creative work. Out-of-the-box problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills (verbal/written). | |
work Experience | | Digital strategist, freelanceJuly 2019 – Present (On/ Off) Onboarded clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy. Conducted keyword research to determine most profitable, lowest cost search terms for clients. Conducted competitor research with Spyfu to understand competing website’s digital ad strategies. Generating Reports with Supermetrics on Campaign Performance Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. Restructured existing Google Ads Campaigns to eliminate inefficiencies and optimize performance. Specifically focused on ensuring proper structure of ad groups and proper match type for keywords. Sample Google Ads Structure Spreadsheet available upon request. Optimized landing pages to improve ad quality Scores. Ran Facebook and Instagram ad campaigns for lead generation. Conducted A/B split testing of ad copy & landing pages to increase CTR, increase ROAS, lower CPC, and increase conversions. Launched remarketing campaigns to help client continue to reach customers after they leave their website. Used Analytics to assess visitor behavior and adjusted to paid campaigns
INSIDE APPLICATIONS ENGINEER, DUNHAM-BUSH AMERICAS July 2018 – April 2020 (42 Hours/Week) Digital marketing expert. Manage company social media business pages. Selected, ordered, and tracked the delivery of materials and equipment for my projects. Interpreted engineering drawings and specifications to develop and provide equipment submittals. Developed and maintained viable long-term relationships with customers, consultants, and contractors.
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